Digital Customer Engagement: IT enabled online portals and apps provide easy access to policy info, claims, and account management. Personalization using advanced data analysis and AI tailors offerings to precise customer needs.

Self-Service Platforms: Self-service options streamline solutions, boosting customer satisfaction by reducing manual interactions.

Operational efficiency: Digital automation lowers operational costs and accelerates outcomes. Insurers adopt flexible, simplified operations to enhance user experience and save costs.

Data analytics: Advanced technology involves data mining tools and predictive quantitative which are useful to improve the fraud detection process, helping prevent claims pay-outs and enhance overall risk management.